Sherri Lance - Central US Account Manager

Born and raised in St. Louis, MO, Sherri enjoyed sports and choir throughout her youth and in her teenage years found interest in Student Government and NHS, focusing on good grades and positive experiences.  College Bound, Sherri attended University of Missouri, Springfield earning a BS in Fashion Merchandising with a Business Management emphasis.

Excited to launch a career and driven to succeed, Sherri took a position as Fashion Buyer for Junior Apparel at Mervyns in Hayward, CA while her husband served in Naval Air.  Following those years in CA, Sherri and her husband relocated back to St. Louis where Sherri accepted a position as Senior Buyer, and eventually Women’s Footwear GMM, at Brown Shoe Co., Inc. 

With 12 experience-filled years at Brown Shoe, Sherri was offered a position at Elder Mfg. as Director of Merchandising, taking on roles in product development, patterns, planning as well as cooperative account management with sales.  As luck would happen, a wonderful opportunity presented itself with A+ School Sales.  Full-well knowing that A+ was the leader in the school uniform industry, Sherri gladly accepted the position.  After 8 years and a stint as an integral Director of Product Development during the RKI transition, Sherri advanced to her current position today, Regional Sales Director – South Division.  Sherri’s innate passion for sales lends to her achievements and she finds overwhelming satisfaction in building relationships, driving customer success and hard work.

Sherri is married with 2 adult sons.  She and her husband are “empty nesters” who experience immense pride watching their sons maneuver successfully in their own careers.  Sherri enjoys water skiing, movies, shopping and spending as much time as possible with family and friends. 

Sherri’s favorite notable quotable to live by: “I do the very best I can, and I mean to keep on doing so until the end” – Abraham Lincoln