David Reif - Vice President A+ School Apparel
David was born and raised in the NY/NJ area. He graduated the University of Michigan in 1989. He grew up immersed in the family apparel business, RK Uniform. From an early age, it was always his dream to lead the 4th generation family business and to take it to new levels. After a few years in the family business, David opened his own 1950’s style diner/restaurant and then went on to manage two of NYC’s premier restaurants at the South Street Seaport. By 1997 the school uniform division of the family business had grown immensely. David decided to rejoin the business and launch the plaid jumper and skirt lines.
Under David’s leadership RK Uniform became the largest plaid supplier in the USA. David managed the entire school division from top to bottom including design, fabrication, production, inventory control, sales and customer service. David became lead expert and the forefront of innovation and customer service in the school uniform industry, forever bringing customers’ voices to the table. Realizing enormous growth, David still saw potential for further expansion so he approached A+ School Apparel with the idea of merging the two companies, a combination that would result in the best product and service in the industry.
In the fall of 2017 that idea came to fruition and today David is the Vice President of Sales for the School Division for A+. As a diligent leader and role model, David ensures the customer experience with A+ is the best out there.
Outside of work, David teaches yoga, is an avid traveler and huge lover of all things to eat! Passion for life and creating fun are just a couple great qualities David brings to the job.